Ben Cohen of Ben & Jerry’s Launches Non-Profit Cannabis Co. Focused on Criminal Justice Reform

Ben Cohen of Ben & Jerry’s Launches Non-Profit Cannabis Co. Focused on Criminal Justice Reform

Ben & Jerry’s Ben Cohen announced Ben’s Vest BLNZ (B3) — A registered non-profit cannabis company with an entirely new approach — giving 100% of profits to black entrepreneurs in the cannabis industry and groups advocating for criminal justice reform. First, it comes in a blended pre-roll, a full-spectrum live-resin vape, and a potent floral form.

Driven by a thirst for justice rather than profit, it could be a winning approach: 80% of profits from B3 will be donated to black cannabis entrepreneurs in the cannabis industry. Established a low-interest loan fund for Black, Indigenous and people of color cannabis entrepreneurs.

Both grant and loan programs are offered under a partnership with Oregon-based NuLeaf project, a black-led non-profit organization. The remaining 20% ​​of his Vermont Racial Justice Alliance and the the last prisoner project.

B3 not only protests graphics-inspired designs, but also offers craft cannabis with a focus on tarp and quality. Eddie Opara design company’s Five-pointed star Worked closely with Cohen to design the brand identity framework and packaging for BEN’S BEST BLNZ, highlighting black artists and designers. The goal is to convey a typographically inspired message of corporate activism. protest graphic.

Illustration: Dana Robinson / Courtesy B3

“I started BEN’S BEST BLNZ because the pot was too strong today for me and many others,” says Cohen. high times“When I was in college, the pots we smoked were around 6% THC.

Cohen continues: Luckily, I didn’t need more money, so I decided to incorporate it as a non-profit organization dedicated to righting the wrongs of the war on drugs. ”

“Why am I in it?” Cohen asked when asked what his motives were if there was no profit. “Many people are motivated by things other than money. Some of us are motivated by justice.”

Cohen started Ben & Jerry’s Ice Cream with Jerry Greenfield in 1978, initially as a parlor. Over the years, the brand has been involved in various advocacy campaigns, introducing flavors of ice cream based on Jerry He Garcia, Colin He’s Kaepernick, Fish and others.

Today, he remains committed to advocacy. Despite using cannabis at the same rate, blacks are arrested four times as often as whites, and this is highlighted on his BEN’S BEST BLNZ website. Highlighting these injustices is a recurring theme revealed through the packaging typography and art.

BLNZ is blend of several different strains of the company’s high terpene, moderate THC prerolls. So you can also see another focus on quality that the craft producer values ​​more than his THC alone.

Courtesy B3

How B3 advocates for justice

B3’s Board of Trustees They include President Jesse Horton, Secretary and Treasurer Dr. Darrick Hamilton, Killer Mike, Phil Agnew and Nina Turner. They work with Cohen as Vice President and Irene Kim as Operations Manager.

According to the BEN’S BEST BLNZ website, “Blacks bear the brunt of America’s 50-year failure on drugs, arresting them at four times the rate of whites, yet marijuana use is at the same rate as both groups. is almost the same.” “As more states legalize marijuana, the battle to execute black people for cannabis-related offenses and help form legitimate businesses to grow and sell marijuana is only just beginning.”

B3 advocates for “the execution of those convicted of non-violent cannabis crimes and the descheduling of marijuana as a Schedule 1 substance.” B3 will prioritize working with Black-owned vendors and partners wherever possible.

“The goal of Ben’s Best graphics is to be candid and artistic, reflecting the quality of the product and the social mission of the brand, and helping to right the wrongs of the war on drugs that have unfairly affected Black people. was to do it,” said Cohen. Company website. “The focus on this issue is something many other brands could mention, but virtually none stands out as much. […]”

Courtesy B3


Several items will be on sale: B3 Offer blended slow smokes Rich in terpenes and blended with moderate amounts of THC. “It’s the terpenes that make the music. THC is the volume,” reads the can get them participating retailers.

B3 also focuses on terpenes and enhances entourage Full Spectrum Live Resin Vape With 5 effects. They are available in cartridges or pens with live resins extracted from fresh frozen whole plants.

B3 is stronger HiTest Buds It’s a stronger strain and claims to weed it out of Schedule 1 with the text on the package. specific placeOccasionally, B3 finds batches of high THC buds that really blow them away.We’ll check into their ‘Five Esteemed’ when it happens El Exigentes” If everyone agreed it was fire, we could give each one a star to make it 5. It is also grown in soil and has some other perks.

Nonprofit details website.


Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *