But it’s more than a one-day promotion. The burger chain will use the feedback from this sale to determine whether it should add a CBD burger to its permanent menu there and in other states. CBD (cannabidiol) is a non-psychoactive, hemp-derived substance.
“It is something that feels right for the brand,” Patty Trevino, senior vice president of brand marketing, told CNN Business. “We are all about innovation.”
The “Rocky Mountain High: Cheese Burger Delight (CBD)” will be sold for $4.20 at one location in Denver on Saturday, from 6 a.m. until supplies run out. The burger tops two charbroiled beef patties with a Santa Fe Sauce that’s infused with hemp-based CBD oil, along with pickled jalapeños, pepper jack cheese and cross-cut fries for added crunch.
The sauce contains about 5 milligrams of CBD extract that Carl’s Jr. is sourcing from a partner company, Bluebird Botanicals of Colorado.
Carl’s Jr. was the first national burger chain to offer a plant-based meat alternative (using Beyond Beef) and has recently added a Truffle Burger to its menu.