Just in Time for Back to School, Cause Layouts Challenges the Community to Download Traveling Stories Cause Layout; Company to Double the Donations up to $10,000
SAN DIEGO, Calif. – September 6, 2011 â€“ At a time when back-to-school shopping is top of mind for many, two San Diego organizations are joining forces to ensure youth have access to one of the educational basics: books. Cause Layoutsâ„¢ (www.causelayouts.com), created by Paxson Productions and the first and only free marketing layouts that provide charities with Cause-Based Social Media Fundraisingâ„¢ tools on FacebookÂ®, is pleased to announce its partnership with Traveling Stories, a non-profit organization that provides books to children who would not otherwise have access to them. At no cost to Traveling Stories, Cause Layouts designed and developed a customized Facebook layout to generate viral awareness and drive donations directly from supportersâ€™ Facebook profile pages.
After partnering with Traveling Stories to create the Cause Layout, the companies came together to challenge the community to help Traveling Stories reach its fundraising goal for the month of September. In addition to its $1 donation per download program for all charity partners, Cause Layouts will match its own donation made to Traveling Stories for downloads up to $10,000.
â€œCause Layouts was built on the premise of giving back to non-profit organizations and charities around the world,â€ said Brad Miller, CEO, Paxson Productions. â€œWe are thrilled to be in a position to offer a double donation campaign and give back to such an extraordinary cause. Our goal is to drive awareness and enhance fundraising efforts through a completely unique social media marketing tool that will help Traveling Stories continue in its mission of inspiring youth.â€
Once a Facebook user downloads the Traveling Stories Cause Layout of his or her choice, the graphically enhanced background immediately appears on the outer edges of the userâ€™s profile page. Cause Layouts allows supporters to customize the appearance of their profile and share the Traveling Stories cause with other Facebook friends.
Emily Moberly, founder of Traveling Stories, added, â€œBecause Traveling Stories is providing books, weâ€™re empowering kids to become the best versions of themselves. We go to places that are impoverished and we donâ€™t have all of the solutions for these youth, but we can help strengthen their minds, inspire their imaginations and give them more resources to pursue their dreams. Through the partnership with Cause Layouts, we will be able to reach new and existing supporters in a completely unique way on Facebook.â€
With access to more than 13 million Facebook users already using the Cause Layouts technology, charities such as Traveling Stories can update their Cause Layouts as often as needed to promote events and fundraisers, drive donations through a one-click button, and create new levels of viral awareness for their causes. For every original download of a Cause Layout, the company will donate $1 to the selected charity. All design and development of Cause Layouts is offered for free by the companyâ€™s graphics design team.
The public is invited to the Traveling Stories Reading is Sexy calendar release party on Wednesday, September 14, at the W Hotel in San Diego. For more information about Traveling Stories, visit http://www.travelingstories.org. For more information on Cause Layouts and to download the Traveling Stories layout, visit http://www.causelayouts.com/Cause/Name/TravelingStories.
About Cause Layouts:
Cause Layouts is a Cause-Based Social Media Fundraisingâ„¢ tool offering a free, turnkey solution for charities and non-profits to increase donations through the power of social media. For every original download of a Cause Layout, the company donates $1 to the selected charity. Supporters download Cause Layouts to personalize their Facebook profiles and show support for their favorite causes. Cause Layouts is approved by Nortonâ„¢ AntiVirus, McAfee SECUREâ„¢, BBBÂ® and CNET, and powered by Yontoo Layersâ„¢. To make the browser plug-in available at no cost to the charity or the user, Cause Layouts is ad-supported. For more information on Cause Layouts, visit http://www.causelayouts.com and follow the company on Twitter at http://twitter.com/causelayouts and on Facebook at http://www.facebook.com/causelayouts.
About Traveling Stories:
Traveling Stories is a 501(c)3 public charity that provides books to kids who have none and strives to inspire a love for reading everywhere. To date, Traveling Stories has given books to more than 700 kids, helped set up three international libraries and initiated a weekly Story Telling Tent in San Diego. For more information on Traveling Stories, visit http://www.travelingstories.org and follow the non-profit on Twitter at http://twitter.com/trvlingstories and on Facebook at http://www.facebook.com/travelingstories. Download the Traveling Stories Cause Layout at http://www.causelayouts.com/travelingstories.