By: Ras Mike-NUG Music Editor
Gone are the days of the wake up show, The Mixx Masters and any real live DJ-ing. What happened to the creative process and the live aspect of a radio show? I thought it would be appropriate to pay homage to those who have kept this vital art alive. San Diego has always had talented DJs like DJ Fingaz, DJ MikeSki and the great Disco Rick (R.I.P) just to name a few. As a former radio DJ, I wanted this article to be fair and unbiased, so I recruited the help of my 13 year old daughter (Sabrina) to find me some elite DJs. After two hours of listening to tons of music we came across giantsarise.com, which led us to Sleeping Giant Music.
This label from San Diego, has a DJ roster like no other; the whoâ€™s-who of the DJ community in â€œAmerica’s Finest City.” DJs like Fresh One, Chris Cutz, Demon, Who, the infamous Mike Czech, and the ever so skillful Mikey Beats, the premier DJ for Monster Energy Drinks. I knew we needed to talk. After a few e-mails and some phone tag, I received an e-mail from Freddie Harb (Founder) simply stating an address and a thank youâ€¦ not to me, but to my daughter for choosing them for the article. They must read the magazine!
NUG: Tell us about Sleeping Giant Music.
SGM: Sleeping Giant Music started some six years ago as a full service agency for artists and DJs based out of San Diego. We handle everything from their marketing to booking, even ordering any supplies they need, allowing the artist to focus on being an artist.
NUG: How did SGM come about?
SGM: Originally Blest, One Son and I started with a name; got a logo design to brand our mix tapes and our music, and we were always in the studio at that time just doing music. It wasnâ€™t really a business, maybe more of a record label than an agency, but over the years it turned into everything you see now, a place where we can house everybodyâ€™s materials.
NUG: Why the name Sleeping Giant?
SGM: One Son came up with that name. He always felt that San Diego was a sleeping giant, a city with talented artists, musicians, and DJs who were just waiting to explode on the national music scene; but nobody has ever played them. One of our goals was to awake the sleeping giant and put San Diego on the map.
NUG: What advice would you give to that up and coming DJ?
SGM: I would tell them to definitely be skilled in the trade, be very knowledgeable in music and have some type of marketing presence.
NUG: The internet, love it or hate it?
SGM: We embrace the internet. Our site is the central hub of all of our stuff: social media, FREE downloads and pod casts, and guest list access to all of our events.
NUG: With over 13 DJs on your roster, how do you keep them all happy?
SGM: Put it this way RAS, a paid DJ is a happy DJ! Make sure their checks come quickly and make sure their needs are taken care of.
NUG: With Valentineâ€™s Day approaching, which DJ do you recommend for my wife and me to sip some wine and puff a J to?
SGM: I would suggest Beatnickâ€™s pod casts for a worldly vibe if you just want to chill at home and do your thing; each DJ offers something different, it really depends on what youâ€™re into. We also have music by Self Sounds, One Son and Miki Vale, which is worth looking into.
NUG: Whatâ€™s the best way for a DJ to contact you?
SGM: You could contact John Chase in our A&R (Artist & Repertoire) department at firstname.lastname@example.org or email@example.com.
Sleeping Giant Music Artists
â€¢ CHRIS CUTZ
â€¢ DON DADA
â€¢ FRANKIE M
â€¢ FRESH ONE
â€¢ JON SAUTTER
â€¢ MIKEY BEATS
â€¢ MIKI VALE
â€¢ MIKE CZECH
â€¢ ONE SON
â€¢ STILL LIFE
â€¢ W STEELE
SUPPORT YOUR LOCAL DJ
NEXT MONTH PART 2: SLEEPING GIANT DJs FRESH ONE and MIKEY BEATS