By Cova Powers On-Site Sales at Legacy Cup Minnesota
Attendees at Legacy Cup Minnesota, the Midwest’s largest cannabis event, will be able to purchase products onsite through a centralized retail operation powered by Cova Software. The event brings more than 10,000 attendees together with growers, brands, retailers, and other members of the state’s cannabis community.
Legacy Cannabis, a prominent Minnesota cannabis retailer and host of Legacy Cup, is launching an interactive marketplace that turns face-to-face product discovery into an opportunity to buy products at the event. Attendees can browse products from participating growers and brands and place orders directly from kiosks located at their booths.
Instead of completing separate purchases across the event, customers can select products from multiple vendors and then pay for and pick up their complete order through Legacy Cannabis. The initial activation will include seven participating kiosks.
Behind the experience is Legacy Cannabis’ Cova POS system, connected with VFI Technology’s digital retail platform. Orders placed at the kiosks flow into Legacy Cannabis’ Cova-powered retail operation for payment and fulfillment.
Participating growers and brands include Slaps, ERBA, Dizgo Collective, Unbound, Green Thumb Industries, Grasslandz, and Marawanna.
Why the Model Matters in Minnesota
The model creates a new opportunity in Minnesota’s developing adult-use cannabis market, where many growers and manufacturers participating in events do not hold a cannabis retail license or retail operations endorsement authorizing them to sell directly to consumers onsite.
Under the setup, those businesses can focus on introducing consumers to their products, answering questions, and building relationships. Transactions remain within a centralized licensed retail environment.
“Legacy Cup has always been about creating an experience that brings Minnesota’s cannabis community together, and this year we wanted to give attendees an opportunity to meet the hardworking farmers and brands helping build our state’s new adult-use market and actually purchase products at the event,” said Josh Wilken-Simon, Founder and Owner of Legacy Cannabis and Legacy Cup.
Wilken-Simon said Cova adapted its system to Minnesota-specific needs and took on the heavy lifting required to make the experience possible within the state’s rules and regulations.
He added that Cova’s flexibility and willingness to build with them made the company the right technology partner for the event.
A Blueprint for Event Retail
For Cova, Legacy Cup demonstrates what cannabis retail technology can make possible beyond the four walls of a dispensary. The company’s platform is trusted by more than 2,200 stores across North America.
“Legacy Cup represents what’s possible when operators, brands, event organizers, and technology partners work together to rethink the consumer experience,” said Gary Cohen, CEO of Cova Software.
Cohen said Cova’s role is to give retailers dependable, scalable technology to turn ambitious ideas into reality, whether inside dispensaries, at events, or wherever cannabis retail goes next.
The activation offers a potential blueprint for other high-traffic cannabis events and emerging markets, connecting growers and brands directly with consumers while keeping transactions within regulated infrastructure.
Attendees can register for tickets at legacycupmn.com to experience the Cova-powered retail operation at the event.
