Missouri Attorney General Catherine Hanaway announced last week that her office is suing four retailers for allegedly selling illegal THC products that were falsely marketed as hemp. The lawsuits target four Missouri-based retailers. Hanaway’s office also said that the businesses deceptively presented themselves as state-legal cannabis dispensaries.
The lawsuits claim that the businesses marketed and sold hemp products “that exceeded legal THC limits and therefore constituted marijuana under Missouri law,” the release said. Under Missouri law, products that exceed legal THC limits are classified as marijuana rather than hemp. The retailers allegedly concealed the true contents of the products they sold.
“Missourians deserve honesty and legality from the businesses operating in their communities,” Hanaway said in a statement. The Attorney General framed the enforcement action as a matter of consumer protection and public trust.
“These businesses concealed the true nature of their products, misled consumers, and put profits ahead of public safety. Our office will continue using every tool available to hold bad actors accountable and protect Missouri families,” Hanaway said in a press release. The statement signals that the Attorney General’s office intends to pursue further enforcement against similar conduct.
By allegedly marketing high-THC products as hemp, the retailers are accused of sidestepping the state’s cannabis regulations.
The businesses are also accused of presenting themselves as state-legal cannabis dispensaries, which the Attorney General’s office characterized as deceptive to consumers.
The litigation is now moving forward following the announcement made last week. Hanaway’s office indicated that enforcement efforts will continue as part of its broader commitment to consumer protection in Missouri.
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