Jage Media, the team of cannabis industry veterans behind MJ Unpacked, has announced the launch of MJ Cultivate, a trade show dedicated exclusively to cannabis production.
The company says cannabis production has long been treated as just one component of much larger trade shows. Cultivation typically gets a track, extraction gets a few sessions, and manufacturing competes for attention alongside retail and finance. MJ Cultivate is designed to give the production ecosystem a dedicated platform of its own.
While MJ Unpacked serves executives who bring finished cannabis products to market and sell them, MJ Cultivate will serve the people who make those products possible. The event is built around four pillars and brings together the entire production ecosystem.
Jage Media points to the breeders, cultivators, extractors, and manufacturers who have spent decades honing their craft, developing genetics, and refining cultivation techniques. The company credits these professionals with building the industry as it exists today.
“Cannabis wouldn’t be where it is today without the people who spent decades perfecting their craft,” said George Jage, founder and CEO of Jage Media. “We’ve built an entire industry around their work, yet the production side hasn’t received the attention it deserves. MJ Cultivate is about changing that.”
The company notes that cultivating cannabis is an art, but growing it successfully at a commercial scale is an enormous challenge. It takes skilled professionals, specialized equipment, and technical expertise to produce consistent, high-quality products while managing tight margins, rising costs, and pressure to improve efficiency.
Attendees must have direct responsibility for cultivation, processing, manufacturing, or production.
Jage Media says that as the industry matures, preserving decades of knowledge and passing it on will be essential to its future. The show honors the people who brought the industry this far and gives them a platform to help shape where it goes next.
Jage Media is an event and media company led by cannabis industry veterans. Its portfolio includes MJ Unpacked, MJ Cultivate, and Hemp Beverage Expo.
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