New York Governor Launches Campaign Urging Consumers To Buy Legal Weed

New York Gov. Kathy Hochul on Tuesday launched a new statewide campaign to encourage consumers to buy cannabis from the state’s regulated recreational marijuana market. New York will legalize adult-use cannabis in 2021, and regulated sales of recreational marijuana will begin in late December 2022 at the state’s first licensed dispensary in Manhattan.

“To enhance public health and safety for all New Yorkers, we are providing the information they need to make informed decisions and enjoy cannabis responsibly.” hochul he said in a statement from the Governor’s Office. “As we continue to build a healthier and more equitable cannabis market, we are using this important public education campaign to promote safer and legal purchases of cannabis from licensed dispensaries statewide. We are proud to start.”

Campaign start in time for 4/20

Dubbed “Why Buy Legal New York,” the new campaign is gearing up a limited number of the state’s adult-use retailers for the legal industry’s first 4/20 Weed Culture High Holiday. is. The initiative focuses on three points, including protecting public health, promoting social equity, and reinvesting in our communities, and is designed to celebrate the virtues of regulated marijuana businesses and their products. It features cannabis operators.

“We are excited to launch this campaign to promote the safe and legal purchase of cannabis in New York City,” said Tremaine Wright, chairman of the New York Cannabis Control Board. “By supporting licensed pharmacies, consumers can be confident they are getting safe, accurately labeled products while supporting their communities.”

A largely digitized campaign attempts to illustrate the potential risks associated with cannabis from unregulated markets. This does not require the product to be laboratory tested for safety and efficacy. and how it supports financial goals. Aimed at 21-year-old cannabis consumers, the initiative includes educational materials such as “A Guide to Safer Cannabis Consumption” and information on how to find legal pharmacies in New York.Campaign materials and tips for safe consumption available online.

“We want to make sure New Yorkers are informed about the potential risks and benefits of using cannabis,” said Chris Alexander, Executive Director of the New York State Cannabis Authority. New York has some great dispensaries throughout the state, helping cannabis consumers and those interested in cannabis. I would recommend anyone to visit these stores and see for themselves.”

PSA Features Licensed Cannabis Operators

The Why Buy Legal New York campaign features licensed cannabis operators such as Jasmine and King, growers focused on the community-focused health properties of cannabis. Howard is a licensed processor focused on modern safety practices and education efforts to produce safer cannabis products, and Damian focuses on social justice reform and community reinvestment. licensed retailer and brings over 5 years of experience as a business owner to the regulated cannabis industry in New York. And Eddie, another licensed processor, has taken over five generations of family-owned experience to produce safer cannabis products for the regulated market.

Lyra Hunt, deputy director of public health and education campaigns, said the Why Buy Legally in New York initiative is “educating New Yorkers about the importance of legally buying cannabis from a licensed dispensary. It’s important for education,” he said.

“These public service announcements are designed to contrast with the exaggerated and misleading messages so many people experienced during cannabis ban. The health and safety benefits of buying legally. We hope to build trust in the regulated cannabis industry and encourage New Yorkers to make informed decisions regarding their cannabis consumption by highlighting the It is an opportunity to address historic harm and foster community reinvestment while providing valuable information.We are excited to launch this campaign and it will make a huge difference in the lives of New Yorkers. We believe it will bring about, support a safer and fairer cannabis industry for all, and promote New York State’s education-first approach.”