Nike Challenges Trademark of Hemp Company Slogan ‘Just Hemp It’

Nike is one of the world’s largest footwear and athletic gear companies, known for its familiar slogan, “Just Do It.” The company recently filed a trademark infringement complaint against the Texas-based CBD company on January 18. Revival of agricultural technologyfiled for use of the trademark “Just Hemp It” on December 16, 2019.

“JUST DO IT … has been in commercial use for over 30 years, has been registered for over 25 years, and is famous within the meaning of Section 43(c) of the Lanham Act, 15 USC § 1125(c),” said Nike. It is asking the Patent and Trademark Office and the Trademark Trial Board to deny Revive’s attempt to trademark the phrase “Just Hemp It.”

Nike claims it owns multiple trademark registrations for the ‘Just Do It’ mark and is ‘widely recognized and well-known’, and Revive should be allowed to trademark ‘Just Hemp It’ I argue that it is not. Injury or damage to Nike.

according to green market report (GMR), Revive has already featured the phrase on their website, followed by trademark symbolGMR also says the website contains language that makes unauthorized medical claims about CBD.

Nike Just Do It Campaign started in 1988 by The late Dan WeedenOld Spice, Procter and Gamble, and Coca Cola. Death row inmate’s last wordsBefore the execution, he said, “Let’s do it.”

Nike has successfully filed trademark infringement claims against other companies that have tried to use variations of “Just Do It” in the past. In 1992, Nike targeted a company called Just Did It, which sold sporting goods, for trademark infringement. In 2020, Nike launched its business with ‘Just Believe It’. Recently, a small business owner started a succulent store. Just Saquit In 2020, Nike also contacted us about trademark infringement.

This is not an uncommon trend in the cannabis industry. In August 2017, the adhesive company known as Gorilla Glue sued Gorilla Glue Strains in court. This result meant that the strain known as Gorilla Glue #1 or Gorilla Glue #4 he called GG1 or GG4.

In February 2018, The Hershey Co. began suing cannabis companies for copyright infringement, targeting both Oakland-based Harborside Pharmacy and California food company Good Girl Cannabis Co. to sell similar Hershey product brands. of products were sold.

In February 2019, UPS targeted cannabis delivery services using acronyms such as United Pot Smokers, UPS420 and THCPlant.

In late August 2019, Sour Patch Kids targeted illegal cannabis products like Stoney Patch for trademark infringement. Cinnabon began selling e-liquids under its brand name in November 2019, just one month before the U.S. Centers for Disease Control and Prevention discovered that e-cigarette lung damage was caused by vitamin E acetate. acquired an e-cigarette company in October 2019.

Most recently, in August 2022, Mars Wrigley won a lawsuit against a cannabis company selling illegal food using the font and colors of its logo. “I have placed considerable emphasis not only on plaintiffs, but on the issue of harm to the public who may mistakenly consume defendants’ infringing products in the belief that they are genuine SKITTLES products. The fact that is a confectionery product that is appealing to children reinforces the need to condemn defendants’ conduct,” Judge Patrick Gleeson said in his ruling.