Twitter Refines Weed Policy To Allow Packaged Products and More

Twitter is open to advertisers of packaged weed products. Associated Press reportmade a sophisticated change to its announcement last February that it would begin allowing THC ads in addition to CBD ads.

New changes allow cannabis products packaged with ad creatives and include updated medical and adult cannabis markets. This is the latest major change for the platform since its April 2022 acquisition by Elon Musk.

“As of today, certain US states are taking steps to ease restrictions. Cannabis Advertising Policy Increasing opportunities for responsible cannabis marketing is the biggest step forward for social media platforms,” ​​said Alexa Alianiello of Twitter US Sales & Partnerships and Rohan Routroy of Twitter Next. I have written In a blog post on the Twitter website.

When Twitter first announced changes to its advertising policy in February, Twitter users criticized It looked like some features weren’t working yet. Users complained that features like radius targeting and conversion tracking weren’t working yet. Some features seem to be in beta stage.

In theory, the new changes could solve some of these problems. “Going forward, Twitter will allow advertisers to promote brand preferences and cannabis-related informational content for CBD, THC, and cannabis-related products and services,” the blog post announcement reads.

The post continued, “We look forward to helping more customers unlock the power of Twitter Ads to connect with cannabis conversations and move their businesses forward.”

According to Alianiello, Twitter has also added a medical cannabis market and an adult market to its platform. Some restrictions remain, centered around the act of making unproven or false medical claims.

Ads for cannabis and CBD content must not appeal to minors within the creative, landing pages must be age-restricted, and sales must be age-verified. Do not use images/icons that appeal to characters, athletes, celebrities, or minors. Do not use minors or pregnant women as models in advertising. Makes no claims of efficacy or health benefits. Make no false or misleading claims. Do not show depictions of the use of cannabis products. Do not depict people in use or under their influence. Do not encourage cross-state shipping.

Gradual relaxation of cannabis regulations

Twitter announced significant changes to its cannabis policy in February, saying it would allow THC, CBD, and similar ads in the US.

This change was first reported by AdCann. “Previously, only CBD topical brands were allowed to advertise on his Twitter platform,” AdCann said. I have written on that website. “Going forward, social networks will allow him to promote his regulated THC- and CBD-containing cannabis products, accessories, services, and more.”

Twitter has posted a policy update. Narcotics and drug paraphernalia A section of the website outlining the process for advertisers promoting cannabis products.

Elon Musk has made significant changes to the Twitter platform. In particular, we’ve removed the much-needed blue check mark from authenticated accounts. Twitter Blue has completely rewritten the system to make the verified blue check mark available to anyone willing to pay a small monthly fee.

The change caused an uproar among high-profile Twitter users, including: Stephen King’s complaint about unwanted blue checkmarks led to a personal exchange with musk. LeBron James also announced that he refused to pay for the blue checkmark, but was given it anyway.

One of Tucker Carlson’s works final interview Despite being one of the platform’s biggest stars, he was with Elon Musk before he was unexpectedly canned by Fox News. In an interview, when confronted about the declining value of his Twitter worth billions of dollars, Musk said, “There are things money can’t buy.”

Only time will tell if the new changes to THC and CBD advertising will remain in place.