From 2020 to 2021, cannabis vaping cartridges grew 25% year-over-year, and all-in-one vaping also grew. a whopping 64% As a category of the same period. Two years later, the vaping sector still shows no signs of slowing down. There are more strain and extraction style options than ever before, not to mention advances in consuming device technology.
This massive growth and diversification means consumers have many choices and decisions to make. However, cutting that noise requires a little know-how. For shoppers who are hesitant or overwhelmed when comparing multiple e-cigarette options, brands and buyers can start with helpful and friendly education on how terpenes are worth considering. Masu.
Why is the terpene profile so important? You might end up finding something delicious that fits your budget, but you miss the deeper nuances that can enrich your experience. Consumers don’t know what they don’t know. But brands can do more.
The entourage effect of terpenes and vaping products
Focus on what kind of experience you want, not the Indica, Sativa, or Hybrid dichotomy. Understanding terpenes can go a long way in helping consumers find the strains that produce the tastes, aromas and sensations they like. It is also important to understand how terpenes work together in different strains, a phenomenon known as the entourage effect.
The entourage effect is often simplified to the collaboration of major and minor cannabinoids such as CBD, CBG, CBN and THCV. But the true entourage effect isn’t just the combination of different cannabinoids. This is a combination of other chemicals such as terpenes, cannabinoids, flavonoids and esters.
Why is this important? The best cannabis represents the best of each of these elements, not just terpenes and cannabinoids. As a result, the best cannabis vapes are those that can retain all of these elements and create an entourage effect.
It’s worth pointing out the pros and cons of low-end cannabis vape products here. Inexpensive strain profiles are typically characterized by low content of ingredients such as terpenes, flavonoids and esters that contribute to the unique entourage effect. It’s not an upsell issue. Sure, the price point may be attractive, but one-size-fits-all cannabis isn’t the end-experience most consumers want.
Effects of Extraction Methods on Cannabinoids, Terpenes, and Other Compounds
The loss of a key member of the cannabis cultivar’s entourage is one reason why extraction methods make such a big difference. Terminology such as resin and rosin, CO2 and butane, ice and heat can be difficult for many consumers to understand. But one easy way to break it down is this. The terpene profile of botanicals, aka distillates, typically contains between 30 and 60 components. Meanwhile, the profile of cannabis-derived terpenes will exceed 100.
Rosin is at the top of the spectrum. Rosin products typically contain the widest variety of flavor ingredients. This is one of the reasons why the category is so popular among cannabis enthusiasts who pay particular attention to the flavors and effects of the products they consume, including vape carts.
Why Hardware Matters
There are two main types of vape consumption hardware. One is a 510 threaded battery paired with his vaping carts of various brands, or an all-in-one vaping device preloaded with proprietary concentrates. The 510 thread system was taken over from the nicotine vaping field and quickly became an industry standard as consumers could try many different brands of his vaping carts with the same rechargeable battery. There is a caveat. Changes in temperature can negatively impact consumer experience, especially when the boiling points of terpenes are sensitive.
All-in-one devices are becoming more popular due to their ease of use. Pre-loaded with concentrates, no charging cables or changes to device settings required. All-in-one products are typically pre-set to a narrow temperature range suitable for their unique concentrated formulations, and all the consumer has to do is apply the device to their lips and pull.
High quality vaping hardware will not produce a burnt flavor or irritate your nose. Flavors come through cleanly and you get a smooth, consistent experience. In fact, the latter is just another sign of quality e-cigarette hardware that consumers should look for. Its pull resistance can vary greatly from brand to brand. The concentrate should be easily pulled out of the chamber. If you feel like you’re sucking a heavy milkshake through a straw, both the hardware and the concentrate inside are probably not the highest quality.
Whether terpene profiles, strains, extraction techniques or device categories are of customer concern, it is important for brands and badtenders to guide consumers to the optimal cannabis vape experience for each individual.