A recent report published by AYR Wellness found changing trends and popularity in cannabis consumption activity on 4/20. Her over 900 cannabis consumer participants, aged 21 to his 74, were asked a variety of questions throughout February and March.
According to David Goubert, president and CEO of AYR Wellness, the study sheds new light on cannabis’ continued popularity. “Our 4/20 survey proves that informal cannabis holidays continue to hold a special place in consumers’ minds, with nearly 40% taking time off work to celebrate. I’m planning on doing that,” he said Goubert. forbes“The data also reveal some compelling findings about how people prefer to consume cannabis: with whom, in what form.” Whether they prefer to consume, AYR can be used to create more meaningful engagements with customers.”
Goubert noted a statistic that 39% of participants said they were planning to go on vacation on April 20th. In addition, 31% of participants said his 4/20 was a “special day” (42% of medical cannabis consumers in particular considered 420th to be a “special day”). increase).
However, 71% of participants said their consumption habits would not change on April 20, and 23% said they planned to consume more cannabis than usual.
Of those who admitted to celebrating, 70% said they were interested in trying a drink or drink enhancer. For those who prefer flowers, the study also found that 61% of participants chose to break flowers by hand rather than using a grinder (his age 55 to her 74) 73% of shared this answer).
Since April this year falls on a Thursday, a weekday, 73% of consumers say they spend after 5pm (47% spend in the evening after 10pm). 78% of consumers intend to consume it themselves, but 43% are “somewhat comfortable” spending time with others while using cannabis and 45% are “somewhat comfortable” being under the influence in public. ”, and 44% said it was “somewhat comfortable”. Consumption at social gatherings where all parties involved are not consuming cannabis.
A new trend is also starting to take off with some cannabis companies, such as Massachusetts-based Temescal Wellness, choosing to give their employees paid time off to celebrate the holiday. “April 20th is a day to show appreciation, love and respect for cannabis and its power to help amplify the health and well-being that people experience in their everyday lives,” said Wellness Director of Retail and Customer Engagement at Temescal. One Sian Leininger said. “For us, this is a day to celebrate our employees, whose passion, knowledge and genuine dedication provide unparalleled service to our customers and communities throughout the year.”
Similarly Sacramento-based Conception Nursery On April 6th, he announced that April 20th will also be a paid holiday. Kevin Brooks, Founder and CEO of Conception His Nurseries, said: “Spending this day with him also gives us an opportunity to think about what our hard work in this industry is for: where we come from and where we are going.”
Now that the pandemic has subsided, the April 20th event is back in full swing this year, and sales are expected to break even more records. Last year, the entire period from Friday, April 15 to Wednesday, April 20, collected $485.3 million in cannabis sales, according to data collected by Akerna.Recent reports from luck We estimate that the entire cannabis industry could reach up to $35.5 billion by the end of the year and about $57 billion by 2028.