Heavy Metal Entertainment revealed this week that it is partnering with licensed cannabis company Berkshire Roots to launch a new line of cannabis products for the Massachusetts regulated market. Through the new partnership, the companies will offer new floral strains and create unique cannabis products under the brand ‘Heavy Metal’, which made fame in science fiction, fantasy and horror magazines and features over 40 years ago. movie.
Since its founding in 1977, Heavy Metal Entertainment (HME) has made a name for itself by bringing sci-fi, fantasy and horror entertainment for adults into the mainstream. heavy metal was launched as a print publication curating unique comic book-style stories with adult themes and characters not available in mainstream media. 4 years later heavy metal Legendary producer and director Ivan Reitman released his landmark 1981 film, bringing magazines to life on the silver screen and introducing adult animation to audiences around the world.
heavy metal was the first magazine to bring the work of European artists such as Moebius, Enki Bilal, and Pepe Moreno to the United States, and featured accomplished American talent such as Richard Coben, Jim Steranko, and Bernie Wrightson. The magazine continues to showcase emerging talent and established creators through serial and stand-alone stories, the artist’s gallery and interviews.
Under the new ownership group, HME is focused on a comprehensive fan experience unique in the entertainment industry, distributing content across print publications, new media and newly launched TV, film and animation content studios. I’m here.
To kick off the launch of the new Heavy Metal cannabis in Massachusetts, Berkshire Roots CEO James Winoker and Heavy Metal Studios president Tommy Correale will be attending the New England Cannabis Convention (NECANN) in Boston this weekend. will attend The new product line will be available in licensed pharmacies throughout Massachusetts beginning in April.
“Based on the reputation and consumer loyalty that Berkshire Roots has established since its launch, we are now in a position to lead other brands wanting to enter the cannabis market, especially in Massachusetts,” said Winoker of the two. A joint statement from the brand said, “We want to work with a unique product that stands out from the crowd in a crowded field. Heavy Metal brands and how we can be creative in our product offerings.” I became really passionate about working with the HME team when I first started thinking about how I think this model is going to be an industry game changer…you will really love this combination is!”
Based in Pittsfield, Massachusetts, Berkshire Roots is a cannabis grower, processor and retailer with pharmacies in Pittsfield and East Boston. In addition to the company’s shops, Heavy Metal branded cannabis products will be available at licensed retailers throughout Massachusetts starting next month (Budzee Delivery, Dreamer, The Goods, Honey, Nature’s Remedy, Northeast Alternatives, Nova Farms, Panacea Wellness, Zyp Run Delivery). .
“When we were all introduced to Berkshire Roots, we were immediately drawn to the idea of connecting our brand with cannabis,” says Coriale. “When the conversation with the company’s management continued and Heavy Metal got a glimpse of their follow-up product idea, they really understood the brand’s DNA and commitment to enhancing the customer experience in unexpected ways. We can’t wait to see this product reach out to both longtime fans and younger generations who are just getting to know Heavy Metal for the first time.”
The cannabis community will get their first look at the new Heavy Metal offering this weekend at NECANN, the cannabis industry trade show in Boston from March 10-13.