In a dramatic shift from how nearly every major social media platform handles cannabis-related content, Twitter has announced that it will become the first US-based company to allow cannabis-related advertising. bottom.
Twitter has announced that it will allow advertisers to promote branded, informative cannabis-related content under the following categories: CBD and similar cannabinoid products. THC and similar products; cannabis-related products and services such as distribution services, labs, growing tech, search engines and events.
Cannabis Advertising Policy Changes all For businesses with money to advertise.Based in Toronto, Ontario ad campaign First to break the news in Canada.
“Previously, only CBD trending brands were allowed to advertise on Twitter’s platform,” AdCann said. I have written on that website. “Going forward, social networks will allow him to promote his regulated THC- and CBD-containing cannabis products, accessories, services, and more.”
AdCann continues: Once approved, industry marketers will have access to Twitter’s entire suite of advertising products, including promoted tweets, promoted product opportunities, location-specific takeovers, in-stream video sponsorships, and partner publication capabilities. Become. ”
AdCann reiterated that Canada has legalized cannabis at the federal level since 2018, and Twitter already allows cannabis advertising in the country.
Cannabis companies react to policy changes
big cannabis companies Paxthe makers of industry-standard devices such as the PAX Pro and PAX Era, were among the first brands to promote cannabis-related content on Twitter.
“This is a big moment as major advertising platforms make decisions to treat cannabis like any other consumer product category,” said Luke Droulez, vice president of marketing at PAX. high times“We are excited to be one of Twitter’s first cannabis advertising partners to engage more directly with our customers. We have an opportunity to condemn and normalize its use.”
Twitter has posted a policy update. Narcotics and drug paraphernalia A section of the website outlining the process for advertisers promoting cannabis products.
“Allows approved cannabis (including CBD – cannabinoid) advertisers to target the United States, subject to the following restrictions:
- Advertisers must be licensed by the appropriate authorities and pre-approved by Twitter.
- Advertisers may only target jurisdictions that are licensed to advertise these products or services online.
- Advertisers may not promote or offer the sale of cannabis (including CBD – cannabinoids).
- Exception: Ads for topical (non-ingested) hemp-derived CBD topical products with a government-set THC threshold of 0.3% or less.
- Advertisers are responsible for complying with all applicable laws, rules, regulations and advertising guidelines.
- Advertisers may not target customers under the age of 21. ”
Elon Musk and the new Twitter
Twitter owner and billionaire Elon Musk is participating in an ongoing chess game. including the latest major changes to the platform under his watchincluding the decision to initiate paid verification Revive accounts like Donald Trump.
Meanwhile, on February 4, Twitter owner Elon Musk secretly tweeted “420.”
In 2018, Musk raised Tesla stock from $419 to $420 and announced his plans to go private in a tweet. “Considering taking Tesla private for $420,” Musk tweeted on Aug. 7, 2018. Musk denied the tweet was about cannabis in California courts.