Major social media platforms continue to incrementally tackle cannabis. Just as Meta’s rival Twitter announced in February last year that it would allow some CBD and THC ads, Meta has taken steps to continue easing restrictions on CBD-related ads. On July 11, Facebook posted: announcementmeta announcement new policy Changed some language from hemp to CBD for CBD and related products in the US, Canada and Mexico.
“We want people to continue discovering and learning new products and services around our technology,” Facebook wrote. “Effective today, we are renaming our advertising policy from Hemp and Related Products to CBD and Related Products to allow the promotion of legally permitted non-ingestible CBD in the United States, with some restrictions. increase.”
These products are Legal for some purposes at the federal level since passage of the 2018 Farm Billlegalized industrial hemp and hemp products containing more than 0.3% THC on a trace or dry weight basis.
“Under the new policy, advertisers do not need written permission to place advertisements in Canada, Mexico, but all applicable local laws, mandatory or established industry regulations and guidelines ,” a Meta spokesperson said. high times in an email statement.
In 2019, Facebook Announces that it will allow ads for topical hemp products, but not for ingestible products. This may be partly because the FDA has decided that he will not use THC and CBD products. Excluded from the definition of dietary supplement. New changes clarify between hemp and CBD products and remove the written permit requirement. This also includes advertising to “make educational, advocacy, or public service announcements related to CBD and related products, unless they offer products whose sale is prohibited.”
This makes it unlikely that hemp-derived products will be allowed to be marketed as psychoactive drugs. “Advertisers will continue to be prohibited from running ads promoting cannabis products containing THC products or related psychotropic ingredients,” the spokesperson said. Additionally, advertisers may only place ads that promote or offer to sell non-ingestible he CBD products whose THC content does not exceed 0.3% he is legally permitted. However, it is limited to the following conditions.
- Certified by Legitscript
- have written permission from Meta
- Comply with all applicable local mandatory regulations or established industry codes and guidelines.
“Furthermore, advertising for CBD products must not target anyone under the age of 18 and is only permitted in the United States,” the spokesperson continued.
This is a slight improvement compared to what we’re used to, Meta’s Instagram and Facebook. Get a Regular Cannabis Account Anyone found violating our community standards will be removed from the platform in a cat-and-mouse game. I don’t expect it to stop anytime soon.
during February Twitter Announces Allowing Ads For CBD And THC Products in certain jurisdictions. “As the cannabis industry has grown, so has the conversation on Twitter. is bigger than the conversation around the food and beverage category in the United States,” Twitter wrote.
Dubbed the “Twitter Killer,” Facebook’s new app Threads saw astronomical growth as soon as it went public. Reach 100 million users within days. Social media apps are also under intense competition in how they regulate CBD and THC-related advertising.